The association also added that it was interested in expanding beyond such an exclusive licensing agreement.Īround the same time, it was reported that the publisher had trademarked EA Sports FC.įIFA is consistently one of the best-selling games every year - in fact, it's the biggest games brand of all time in the UK. News that EA might rebrand FIFA first emerged in October, shortly before it emerged that FIFA reportedly wanted to double the cost of its licence to more than $1 billion for each four-year World Cup cycle. ![]() This year's release is still expected to be called FIFA 23, as EA's current licensing agreement with the football association lasts throughout 2022. "They are ready to move on, they have another name lined up," Grubb said on his Grubbsnax podcast, adding: "We should hear about it here pretty soon." The rumour was revived this week when journalist Jeff Grubb, as reported by VGC, claimed sources confirmed to him that 'EA Sports Football Club' or 'EA Sports FC' is definitely the new name of the FIFA series. Rumours persist that Electronic Arts will rebrand its best-selling FIFA series to EA Sports FC - a move that analysts tell us is risky, but unlikely to cripple the franchise's sales.
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